As Sydney’s apartment prices push past $860,000, first homebuyers are searching for affordable alternatives. Many are making a ‘postcode pivot’ – looking beyond major hubs to neighbouring suburbs that still offer strong connections and lifestyle benefits.
Granville is one such hotspot. Sitting next to Parramatta, it has emerged as an accessible choice for buyers priced out of Sydney’s second CBD.
A recent SuburbsGuide analysis of REA Group data ranked Granville as the 25th most affordable suburb in Sydney out of 658. Importantly, it is within the small 4% of suburbs with property under $550,000.
Granville even has brand-new apartments available at this price point, making it one of the few remaining entry-level options in the Sydney market.
Colliers notes that while buyers value lifestyle and connectivity, affordability is pushing them to consider new postcodes.
“We’re now seeing lesser-known neighbouring suburbs gain momentum as affordable alternatives. These areas still offer great connectivity and lifestyle appeal, but at an accessible price point for first-time buyers,” said Blake Schulze, National Director – Residential at Colliers.
Ellipse Property’s East + Cowper project is a prime example of this trend. Located at 2–6 Cowper Street and 5 East Street, the $215 million development has already sold 35% of its apartments to first homebuyers.
Key details:
The project sits just two minutes from Granville train station and is close to major arterial roads including the M4 Motorway.
East + Cowper has been designed with modern buyers in mind. Apartments feature functional layouts, multipurpose rooms, and studies to suit hybrid working. Large balconies and decks promote indoor-outdoor living, while durable finishes and ample storage add everyday value.
Amenities include:
Notably, the design excludes a pool or gym to keep fees low while placing residents close to Granville’s wide range of community facilities.
One factor driving the success of East + Cowper has been its availability through Coposit. The platform lets buyers secure an apartment with a $10,000 upfront payment and then pay the rest of the deposit in weekly, interest-free instalments during construction.
For first homebuyers struggling to save a lump sum, this model has opened the door to property ownership. Many of the project’s one-bedroom apartments have already been secured through Coposit, showing how it is reshaping access to off-the-plan buying.
Matthew Salfinger, a 25-year-old Granville native and Light Rail driver, recently bought his first home at East + Cowper for $570,000.
He had originally wanted to buy in Parramatta, but prices were out of reach. After exploring nearby options, he pivoted to Granville.
“It’s difficult to buy in Parramatta because prices are rising so fast, but Granville is accessible. East + Cowper is very close to the train station – even closer than where I’m living now – so my commute will be even faster,” said Matthew.
Matthew also valued the rooftop garden, the views over Duck Creek, and the functional layout with a study that fits his hobbies.
Importantly, he was able to secure his apartment by using Coposit. Instead of needing a large upfront deposit, he started with $10,000 and will complete the balance in instalments while the project is being built.
“When I submitted an EOI, that’s when I learned about Coposit, and it has been really helpful. The buying process was very straightforward, and I made my decision quickly – basically securing my apartment on the spot,” he said.
Granville offers:
With construction of East + Cowper due to start by the end of 2025 and completion expected in 2027, first homebuyers have a rare chance to secure an affordable, modern apartment in a well-connected location.
The combination of Granville’s pricing, transport links and the flexibility of Coposit has given first homebuyers a pathway into the property market. For those looking to buy their first home off the plan, Granville is proving to be one of Sydney’s most attractive opportunities.
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